By Carolyn Warner
To aid colleges increase group help, this 3rd variation bargains functional communique techniques to bolster the partnership among colleges, mom and dad, companies, and the neighborhood.
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Extra info for Promoting Your School: Going Beyond PR
National School Public Relations Association. (1987). Marketing your schools (Pocket folder). Arlington, VA: Author. Peters, T. (1987). Thriving on chaos: Handbook for a management revolution. New York: Knopf. , & Olsen, K. (1993). The way we were . . the way we can be: A vision for the middle school. Kent, WA: Books for Educators. Sherwin, R. , & Ellis, B. (1989). Promoting a positive image together. Paper for Personnel Management Advisory Committee, Oregon Department of Education, Salem. Sonnenberg, F.
Community Awareness Day. Plan a daylong event featuring the historical background and cultural influences of your local neighborhood or community. Invite community elders to share their experiences and local artisans to display their crafts and skills. Involve students in projects such as creating a historical timeline of the community, building something with the materials originally used (such as an adobe house), or reenacting an important community event. At Sedalia Middle School in Sedalia, Missouri, the students from the Dreamweavers team made special invitations for a celebration of their work for parents and others who helped them complete a portfolio project on various aspects of the community.
3. Listening to your audiences. The core of the audit is hour-long focus groups that are representative of your internal and external audiences. Focus groups can generate a lot more useful information than most surveys because a trained facilitator can probe the feelings behind the opinions. Each audit is different, so the number and composition of focus groups vary depending on the main mission of your audit. 4. Developing constructive recommendations for improving your communication program. Based on an analysis of your current program and the input from the focus groups, the NSPRA communication experts will make detailed recommendations for improving your communication and marketing efforts.
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